We Empower Self-directed Investors and Investment Advisors to Achieve Superior Long-term Risk-adjusted Returns.

Investor Education by Example

Why Upbias

We offer more than an ETF portfolio creation tool.

What will you do during the next financial crisis?

Will you stick with your portfolio no matter what? Will you resist the urge to get out of your positions?

As market conditions evolve, our automated algorithms keep our model portfolios in line with current developments. This puts our models in a much better position to navigate whatever environment the future brings.

Follow our ETF models.

We give you asset allocation ideas. You make the decisions and manage your ETF portfolio, not us.